The simplicity of this logo design is what makes it very appealing. Using the negative space between the Z and the P works to create an illusion of a zipper giving further meaning to the logo design. Although presented in black and white, the design has the ability to work if different colour schemes are applied to it. Taking into consideration colour theory, particular colours could create different meanings of the logo design. The use of a sans serif type works to push the geometric linings of the logo itself.
I have a soft spot for typographical logos. This one for instance, works to convey the fun and playful feelings associated with creative studios. The use of red and white create high contrast in the composition. The use of both upper and lowercase lettering work well together as well. My only criticism would be that the H30 becomes a little too left-heavy, taking full attention away from creative studio. Although I do like the smaller point size of the creative studio, the hierarchy seems a little unbalanced.
Seeing this logo warms me up. The incorporation of type and illustration works to convey the feelings associated with coffee drinking. Using rich tones of browns and golds give higher meaning to the design as well. Having the two f's in the same gold colour contrast with the rest of the illustration in white. I just saw this logo and for some reason (well, a few reasons) ... it stuck with me. I was browsing that design blog and came across this particular logo design. The article was showcasing some interesting and creative single letter logos and this one really stuck out with me. It's true to its meaning and very, very literal. Another thing I give the designer credit for is the amount of time it would have taken to create that letter. Sometimes, people get confused with logo design and need to remember that simplicity is key.
If you wanna check out more of the single letter logo design, check out:
Since we have to develop a logo for a hypothetical design company for my type class, it seemed fitting to look into logo design and what constitutes successful design. I've found endless lists of successful logos from various sites on the internet but I came across this particular site that offered some *great* examples of sexy logo design:
Again, this site (blog.reflexstock.com) has been so amazing the last few days, just with giving me come creative inspiration for my own work. The simplicity of some of them ... blows me away. They're clever, unique, and to the point, which is key to creating a great logo. The logo needs to symbolize the essence of the company and through these particular examples, fully illustrates the business itself.
With the whole 3D fad in television and movies paving the way for the future entertainment, this logo seemed to stick out in matching that particular theme. I like this and I don't. It's hard to explain what I don't like about it, which is rather odd b/c I'm usually pretty articulate. Being a film girl, I'm not a big fan of 3D ... so maybe that's why this logo doesn't really resonate with me. Maybe I'm staying loyal to the old ways of film?
I've come to appreciate decorative logos lately and the above logo is an excellent example. Using a circle is one the most commonly used shape for logo design. Its simple design allows for balance and innovation towards logo design. I was drawn to this logo for a number of reasons. To begin with, the colour palette for River City Gift Co. is warm and appealing. The combination of the pale blue and chocolate brown work well together to give the impression of being a store that is welcoming and open. Even if the logo was provided in only black and white, its shape and arrangement would still work to achieve the desired look. Another area of the logo design that works well is the choice of typography. The sans serif face further enhances the warmth of the design. Modern and sleek, the letters form around the circular shape and act as a seal of approval. Overall, very impressive logo design.
This was another logo design that appealed to me. Its playful design worked well to communicate the business itself. Playing off the elephant trunk, Maximum Cleaning Service uses a simplistic animal design to further their message. In some ways, this cheeky logo communicates that the company has a sense of humour, which I think is very important. Keeping the logo design to two colours, the logo can be versatile on its application. The use of type also works well to compliment the design and to further the message. Using all uppercase letters, the letters work to create further contrast. Again, the use of a sans serif face maintained the cleanliness of the logo look.
This logo is absolutely beautiful. My passion lies in typography and this logo exemplifies the beautiful look that using type can create. Although this logo is presented in black and white, it can be applied to various colour palettes, depending on the application. However, I do like the simplistic nature of the high contrast that the black and white create. The connecting figures give the logo design class and appeal. Its really quite beautiful the way the 'h' flows into the 'j.' The combination of both upper and lowercase letters gives further contrast to the logo. As the designer's name is in uppercase, the contrasting letters in lowercase add some playful nature to the design.
I've come to notice a trend in the logos that I tend to admire and it's how great design comes from the simplicity of the elements involved. In this particular case, a silhouette of a weight is used to emphasize the connotations associated with it. This logo is masculine throughout its elements including both colour and type choice. Using various tones of gray, the colour further promotes the masculine nature of the design.
I love the play on words for this logo design. The images of a hat, fork, and knife work to create a pirate flag of sorts. The pirate flag is rich in history and with using a design such as the one above, conveys lots of information in its creation and what it stands for.
I've found that this past summer has been one of obsessions. You can take that as a good ... or bad thing. I'm still unsure about it myself. I've come to start collecting design books, all sorts of disciplines in design. Very cool that I've composed this mini-library of sorts, which during the school year will act as a great resource for various projects. In some ways though, seems to be a bit excessive, especially when it comes to how much money I've spent on making this resource centre. Not being in school everyday and the lack of design projects has led me to become rather bored and "meh" with my everyday tasks. It's not the same without that creative environment that I've come to thrive on. Granted, it's my own fault. I need to maintain the student lifestyle with a job as a server and as a result, has taken up much of my time. I don't feel the desire to create or distract myself. Totally sad, I know. I've got a month left to do something with my summer. Let's hope I can get myself in gear and shape up.
Came across this a few weeks ago and have since then ... have started making it into a poster for my apartment as a reminder. As a design student, it's important to keep perspective and these 'things' help us keep us grounded and not nit-pick at the small things.
This video is ... very deserving of a creative award. From my understanding, it's already won a few and will continue to do so throughout this year. It was created by Y&R Chicago.
I hate PAPYRUS more than life itself ... maybe even more than Comic Sans. This is a dirty card and would find myself struggling if I were given a card with it on it. Papyrus is SEVERELY overused and I'm SICK AND TIRED of seeing spas use it. Give me a break! It's called expanding your type horizons people! What mad me even more upset ... I realized that Avatar used Papyrus for its subheadings for the native people in the film. The film should have been tossed from the Academy Awards for the sole purpose of using that terrible font. Grrr.
Granted I'm not a big fan of the Fast and the Furious films, but this new poster that's supposed to encourage anticipation regarding the newest film (oh yes, there are now FIVE films in the series) ... SUCKS. I'm really not liking the drop cap F and find it a cheap and non-creative way of displaying the new title. That being said, I also don't like how the F merges with the A but not with the lower I. Clearly the I would get lost if it was joined with the larger F but still ... this seems overly cheesy and to me, sets up a film to fail.
This is a pretty cool site: www.goodfuckingdesignadvice.com
I can't remember how I came across this site but since then, it's been a great place to check out other great design sites. To add a little humour to the site, there is a 'Family Friendly' button that puts a strike through the word 'Fuck' to ensure appropriateness. Tying in design jokes and humour, the site becomes a great laugh. I've downloaded a few of their wallpapers for my own use.
I found these the other day and since then, have really appreciated the humour in them. This was a student created design for a condom company called INSTINCT. Seems like an adult version of balloon animals. But hey, it totally works. I *love* the type for these ads. I'm still trying to figure out what face it is. The simplicity of the animals work very well with the ad and make it central to the desired communication message. This is badass.
This layered type really works well and is something that I really, really want to learn how to do. I've seen some tutorials where the text is created in Illustrator and then brought into Photoshop to add the 3D effect. I think this is something that I'm going to learn how to do this summer considering we have about 4 months off. Kinetic type is also on the list of things to learn. Adding more life to text ... just makes it all the more interesting.
The above text works really well, especially with all the different layers. The colour scheme works really well too. I love the autumn tones. The colours seem to be used as layers to add depth and tone to the image. Cool.
I just saw this logo and for some reason (well, a few reasons) ... it stuck with me. I was browsing that design blog and came across this particular logo design. The article was showcasing some interesting and creative single letter logos and this one really stuck out with me. It's true to its meaning and very, very literal. Another thing I give the designer credit for is the amount of time it would have taken to create that letter. Sometimes, people get confused with logo design and need to remember that simplicity is key.
With the whole 3D fad in television and movies paving the way for the future entertainment, this logo seemed to stick out in matching that particular theme. I like this and I don't. It's hard to explain what I don't like about it, which is rather odd b/c I'm usually pretty articulate. Being a film girl, I'm not a big fan of 3D ... so maybe that's why this logo doesn't really resonate with me. Maybe I'm staying loyal to the old ways of film?
