March 1, 2012

Logo Design #4



Although the thought of web design is scary to me, I absolutely love this logo design. The mixture of text and illustration work to create a design that is playful and cheeky. Using the <> as a part of the design furthers the message. Code Chef works to help people develop their own web designing skills. As learning code can be intimidating, taking the "cooking" approach lessens the worry about creating great web design. I really enjoy the colour palette used, the browns create warmth and richness.


I'm a sucker for custom typography. I'm currently in the process of trying to produce custom lettering. I'm drawn to this one due to the flow of the letters into forming a guitar. The ending ligatures create balance for the design. I also love the high contrast created by using red, white, and black. As the logo represents a rock band based out of Los Angeles, the logo conveys the desired connotations that the bands would like to show.


I love the interaction of the numbers and the lettering on this particular design. Breaking the baseline for the number 5 works to create flow and movement in this piece. Using bright and vibrant colours draws the attention of the viewer. Using the silhouette of a peacock perfectly highlights the desired communication the company is going for. The birds are known for their colour and vibrant palettes, so to use it in this application works perfectly.


Like the logo previously mentioned, this company uses an animal to display its corporate identity. Again, the use of bright and complimentary colours works well to compose the animal itself. Another feature of the logo design that works well is the use of typography. In this case, linking figures are used to create a sense of flow and connection. The extended ligatures bring the company name together and give it balance. It is through this process that the letters gain symmetry, despite being seen as playful and out of place. Contrasting with this hand-lettering is a thin, sans serif furthering a sense of identity.


Again, another example of typography being used as the sole means of communicating as its logo. Cleverly using the shape and style of letters, numbers are used as a replacement. It is through this process that the logo conveys the name and number that it represents. Using a serif typeface, the logo becomes simple and elegant.