March 22, 2012

Logo Design #6


How can you not love this particular logo? You have a robot rocking out on a keyboard guitar! How cool is that?! Absolutely love this logo. From the type treatment to the use of colour, everything about this logo design works really, really well. I love the choice of typography for this logo. The combination of serif and italic sans serif brings together old school and futuristic looks. Juxtaposing two such faces doesn't always work but in this case, works extremely well to give the brand personality and attention. The typeface used for "Electronica" reminds me so much of the movie "Electra" starring Jennifer Garner. Weird connection, but true. Staying away from the stereotypical robot tones of grays and blacks, the use of oranges and browns work to bring the old school feeling forward.


To me, this logo looks like two people have raspberries on their heads. Hilarious but it conveys a message. I tried to look up what the company does however, couldn't find it on the Internet. From the illustration, I'm assuming that it's a company that works with children or a child daycare. Based off of that assumption, the colour palette for this design is warm and welcoming. As their little heads look like raspberries, the use of pinks and reds further pushes the warmth and friendly nature of the group. The sans serif with rounded edges also allow the design to be more open and soft. Removing the shark edges of the type works really well to convey the message of the brand.


This logo rocks. I love the way the designer incorporated the "ok" symbol with the antlers of a stag. Clever and cheeky, the design becomes completely coherent and works to convey the message of the company. Again, this is a fictitious company but this logo would be a great addition to a company identity. The only thing that I'm not sold on is the colour used for the text. The contrast of the red and the white is great and becomes the clear dominant object in the design. The writing kinda gets lots considering the contrast with the other two is so prominent. Differentiating the text and the background colour would help make this logo more appealing.


I'm a big fan of ornaments in logos. Maybe it's the vintage look that I'm drawn to, it's just something about the flow and design that is so attractive. The combination of the curves of the ornaments with the thin, condensed sans serif typeface treatment. The thing about this logo is that it's simplicity will allow it to be used on various mediums with different colour treatments, depending on the situation. In this particular example, the use of black, neon pink, and white great an amazing contrast and emphasis is placed on the type/name of the company.


Love vintage logos. This may be a current logo, but its reminiscent of an older, vintage logo from decades ago. The simplicity of the design is enough to convey the message of the company. I personally like the somewhat eroded serif typeface used for "Black Coffee." I seem to be "in" to the eroded serif lately. Just something about it that works and gives it more personality and charm. The colour choices work well together. The black and cream give it a vintage look. The "air roasted" is a little small and could get lost if the logo is make any smaller than it already is.