February 29, 2012

Logo Design #3

I go back and forth with this logo on whether or not it works. There's just something about it that doesn't work for me. I love the incorporation of the word 'wine' into the design of the bottle and how well the 'e' mimics the soft edges of the bottle. Using a serif face further gives the notion of class and elegance, which are also feelings associated with wine drinking. To be honest, I think it's the typeface used for the word 'On,' is what isn't working for me. The juxtaposition of a script font and a serif work very well to compliment the other but in this case, something isn't matching up. I'm almost tempted to see the logo use a sans serif font instead of a script for the 'On.' Maybe then it will give the logo more contrast and work better as a whole.

There is something about this logo that I dig. Maybe it's the contrasting of thick and thin lines that draws me to this. To be honest, it's not that great of
a logo but at the same time, there's a playfulness to it that really grabs your attention. My only concern for this logo would be its reproduction and application at various sizes. I feel if the logo got too small, the small, thin lines wouldn't work and would get lost, thus, taking away its appeal. Another criticism would be that this logo doesn't really convey what the company does.

The fluidity of the logo is what truly makes it a successful design. It gives the design motion and allows the reader to draw attention to the name of the company. Making it a two colour design also creates a strong sense of communication. The motion of the logo contrasts well with the thin sans serif font.

Again, some text and illustrative logos that I find work really well. I particularly like the logo above for the incorporation of different design elements. Through this means, the design becomes 3-demensional and gives greater life to the meaning. Adding in the small clouds also pushes the idea of movement from the logo. Although presented in black and white, this logo could be applied using various colours. For instance, a combination of red, white, and black could work well with this particular design.


This has to be one of my favourite logos that I've come across. Using only type, it completely conveys the desired nature of the word itself through placement and positioning. It reminds of me a project we did first semester where we had to use the letters of the word to visually represent the meaning as a whole. It's playful and works so incredibly well with the fallen over 'i'. Although I feel Helvetica is overused, it works well in this situation to completely work with the design.

February 28, 2012

Logo Design #2


The simplicity of this logo design is what makes it very appealing. Using the negative space between the Z and the P works to create an illusion of a zipper giving further meaning to the logo design. Although presented in black and white, the design has the ability to work if different colour schemes are applied to it. Taking into consideration colour theory, particular colours could create different meanings of the logo design. The use of a sans serif type works to push the geometric linings of the logo itself.



I have a soft spot for typographical logos. This one for instance, works to convey the fun and playful feelings associated with creative studios. The use of red and white create high contrast in the composition. The use of both upper and lowercase lettering work well together as well. My only criticism would be that the H30 becomes a little too left-heavy, taking full attention away from creative studio. Although I do like the smaller point size of the creative studio, the hierarchy seems a little unbalanced.



Seeing this logo warms me up. The incorporation of type and illustration works to convey the feelings associated with coffee drinking. Using rich tones of browns and golds give higher meaning to the design as well. Having the two f's in the same gold colour contrast with the rest of the illustration in white.
I just saw this logo and for some reason (well, a few reasons) ... it stuck with me. I was browsing that design blog and came across this particular logo design. The article was showcasing some interesting and creative single letter logos and this one really stuck out with me. It's true to its meaning and very, very literal. Another thing I give the designer credit for is the amount of time it would have taken to create that letter. Sometimes, people get confused with logo design and need to remember that simplicity is key.

If you wanna check out more of the single letter logo design, check out:

http://blog.reflexstock.com/2010/11/65-inspiring-examples-of-single-letter-logo-designs/


Since we have to develop a logo for a hypothetical design company for my type class, it seemed fitting to look into logo design and what constitutes successful design. I've found endless lists of successful logos from various sites on the internet but I came across this particular site that offered some *great* examples of sexy logo design:

http://blog.reflexstock.com/2010/11/65-inspiring-examples-of-single-letter-logo-designs/

http://blog.reflexstock.com/2011/02/clever-logo-designs-that-speak-for-themselves/

http://blog.reflexstock.com/2009/08/66-creative-logo-designs-for-design-inspiration/

Again, this site (blog.reflexstock.com) has been so amazing the last few days, just with giving me come creative inspiration for my own work. The simplicity of some of them ... blows me away. They're clever, unique, and to the point, which is key to creating a great logo. The logo needs to symbolize the essence of the company and through these particular examples, fully illustrates the business itself.

With the whole 3D fad in television and movies paving the way for the future entertainment, this logo seemed to stick out in matching that particular theme. I like this and I don't. It's hard to explain what I don't like about it, which is rather odd b/c I'm usually pretty articulate. Being a film girl, I'm not a big fan of 3D ... so maybe that's why this logo doesn't really resonate with me. Maybe I'm staying loyal to the old ways of film?