I go back and forth with this logo on whether or not it works. There's just something about it that doesn't work for me. I love the incorporation of the word 'wine' into the design of the bottle and how well the 'e' mimics the soft edges of the bottle. Using a serif face further gives the notion of class and elegance, which are also feelings associated with wine drinking. To be honest, I think it's the typeface used for the word 'On,' is what isn't working for me. The juxtaposition of a script font and a serif work very well to compliment the other but in this case, something isn't matching up. I'm almost tempted to see the logo use a sans serif font instead of a script for the 'On.' Maybe then it will give the logo more contrast and work better as a whole.
There is something about this logo that I dig. Maybe it's the contrasting of thick and thin lines that draws me to this. To be honest, it's not that great of a logo but at the same time, there's a playfulness to it that really grabs your attention. My only concern for this logo would be its reproduction and application at various sizes. I feel if the logo got too small, the small, thin lines wouldn't work and would get lost, thus, taking away its appeal. Another criticism would be that this logo doesn't really convey what the company does.
The fluidity of the logo is what truly makes it a successful design. It gives the design motion and allows the reader to draw attention to the name of the company. Making it a two colour design also creates a strong sense of communication. The motion of the logo contrasts well with the thin sans serif font.
Again, some text and illustrative logos that I find work really well. I particularly like the logo above for the incorporation of different design elements. Through this means, the design becomes 3-demensional and gives greater life to the meaning. Adding in the small clouds also pushes the idea of movement from the logo. Although presented in black and white, this logo could be applied using various colours. For instance, a combination of red, white, and black could work well with this particular design.
This has to be one of my favourite logos that I've come across. Using only type, it completely conveys the desired nature of the word itself through placement and positioning. It reminds of me a project we did first semester where we had to use the letters of the word to visually represent the meaning as a whole. It's playful and works so incredibly well with the fallen over 'i'. Although I feel Helvetica is overused, it works well in this situation to completely work with the design.
