As a type nerd, I couldn't resist posting this (even as inappropriate as it is). I'm always fascinated by images made out of type and this one ... I'm speechless. I will say this however, I don't like the typeface whatsoever. Clever idea, bad type choice. I also don't like how rigid the image is ... doesn't seem to have much cohesion or flow to it. You'd think that creating such an image would involve flow. I know this was a student's creation and with a few changes ... it would turn out pretty cool. Granted, it would never get printed in North America but ... could have an opportunity in Europe?
Brian told me to check out this campaign and to be honest ... I can't believe I forgot about this advertising campaign!! To shed light on the environment, the FLICK OFF campaign was created and with the setting of the type ... became to look like another message. Even the power symbol used as the 'O' ... resembles the middle finger. The campaign seems to cleverly 'attack' the ignorance people seem to show with regards to the environment. The type of font lends itself very well and with a quick glance, looks like a very different word. The 'L' with the shape of the 'I' are placed closely together to again, give the appearance of something else. Very cool campaign to gain the most attention.
