Not only do these look good ... but they also TASTE GOOD too. Starbucks introduced a new line of desserts entitled Cake Pops. Playing off of lollipops, the tiny little treats are little balls of moist cake dipped in yummy frosting. What really got me about this cute little pops was the packaging that they came in. Starbucks created mini boxes that encased the pops ensuring their shape and form. These boxes also work well with the other treats that the company introduced as well. I've found though that even the boxes themselves have become quite popular as most stores revert back to the paper bags due to the boxes being sold out.
The packing design fits in with the 40th anniversary of Starbucks and as such, a new branding image arose ... clean and simple design, which dropped the Starbucks Coffee and left just the siren herself. To me, this shows the brand expanding ... becoming more than what it was before.
Designbridge.com explained it even better ...
"Starbucks have redesigned their iconic logo to coincide with their 40th birthday. The redesign aims to honour their heritage and the equities that have made up their logo for the past 40 years. The answer to the challenge was simplicity, a zeitgeist that has recently been leading the evolution of many brand redesigns (think Coca Cola, Pepsi, and Guinness).
The design is made up of both bold and subtle modifications. The brand name and wording have been removed from the mark. The green has been brought in, substituting the black, and the Siren has been removed from her porthole window. There have been subtle enhancements to the Siren itself; smoothing her hair, refining her facial features and weighing her scales on her tail in order to bring focus to her face. The end result celebrates the Siren in a much more confident way; reducing the four circles to an understated one."
