I'm really not a fan of outlined text. To me, doesn't look as sexy as a solid sans serif. In this particular case ... I actually really like it and finds that it adds well to the site design. It's simple and playful, which is something that the type conveys perfectly. When I think of an ad agency ... I think Don Draper-esque people who like sleek and sexy designs. This ... this seems to be the opposite, but ... it totally works. As the website says, they aren't some run-of-the-mill agency and so ... makes complete sense that they go about advertising themselves much differently. Even the jargon works to showcase the agency as something unique and playful.Check out the site, it's pretty awesome!
http://www.project365.co.uk/
