A design obsessed girl living in a typographic world
March 28, 2011
Funky Font on Website
I'm really not a fan of outlined text. To me, doesn't look as sexy as a solid sans serif. In this particular case ... I actually really like it and finds that it adds well to the site design. It's simple and playful, which is something that the type conveys perfectly. When I think of an ad agency ... I think Don Draper-esque people who like sleek and sexy designs. This ... this seems to be the opposite, but ... it totally works. As the website says, they aren't some run-of-the-mill agency and so ... makes complete sense that they go about advertising themselves much differently. Even the jargon works to showcase the agency as something unique and playful.