I can't tell you how many times I've been politely corrected at Starbucks for not properly saying TALL, GRANDE, or VENTI. Playing off of that terminology that seems to work for Starbucks, Brooklyn Fare worked it into their design theme and playfully uses it to their advantage. The colour scheme works very well in this design as well. The white text against the bright orange background gives further emphasis to the meaning that the company is trying to convey. The simplicity of the design is what gives the product strength and to be honest, I really like it.http://www.behance.net/gallery/Brooklyn-Fare/334380
