March 28, 2011
Best Burgers + Branding
My trip to Vegas was amazing ... but what was interesting ... was this burger joint we came across in our travels. Dubbed Kerry's Gourmet Burgers, the restaurant played off of a Russian theme and went by KGB. What was amazing about this place was its branding and overall look and feel. Located only in Vegas, this restaurant took the brand right to the menus, which displayed a grunge-like look with a cartoon twist. Not only did the place look amazing, the burgers were even better ... so good we even went back two more times just so we could check more of the place out.
The font on the menu is pretty awesome too and fit amazingly with the overall theme of the restaurant. I'm not a big fan of block lettering like that but with this particular design, lends itself very, very well.