Brian told me to check out this campaign and to be honest ... I can't believe I forgot about this advertising campaign!! To shed light on the environment, the FLICK OFF campaign was created and with the setting of the type ... became to look like another message. Even the power symbol used as the 'O' ... resembles the middle finger. The campaign seems to cleverly 'attack' the ignorance people seem to show with regards to the environment. The type of font lends itself very well and with a quick glance, looks like a very different word. The 'L' with the shape of the 'I' are placed closely together to again, give the appearance of something else. Very cool campaign to gain the most attention.
