With the whole 3D fad in television and movies paving the way for the future entertainment, this logo seemed to stick out in matching that particular theme. I like this and I don't. It's hard to explain what I don't like about it, which is rather odd b/c I'm usually pretty articulate. Being a film girl, I'm not a big fan of 3D ... so maybe that's why this logo doesn't really resonate with me. Maybe I'm staying loyal to the old ways of film?