I went there ...

Katrina and I did a project for another class where we had to examine and re-pitch an award-winning ad campaign. We work very well together and decided to pick Viagra and play off of its already established humour. I remember when these commercials came out over a year ago and were piggy-backed against one another as a means to stay in the minds of the consumer. Toronto's Taxi created four different spots outlining stereotypical leisure activities older couples use as a means for sex substitution. The ads resulted in a hilarious spot featuring men complaining about their strolling, reading, home decorating, and antiquing addictions. The more research Katrina and I did on the commercials, the more we began to appreciate the humour that the videos were trying to instill. Previously, Viagra had targeted men alone with a tag line of "Talk to your doctor," but with these new ads, the topic of ED didn't have to be such a taboo subject in society. The ad was appealing to both men AND women ... the duality of the commercial is what separated it from its competitors such as Cialis and Levitra. We presented the "Confessions Campaign" with great success and allowed both of us to have a little fun at poking fun at the guys in the class.