April 27, 2011

What Grinds My Gears


Granted I'm not a big fan of the Fast and the Furious films, but this new poster that's supposed to encourage anticipation regarding the newest film (oh yes, there are now FIVE films in the series) ... SUCKS. I'm really not liking the drop cap F and find it a cheap and non-creative way of displaying the new title. That being said, I also don't like how the F merges with the A but not with the lower I. Clearly the I would get lost if it was joined with the larger F but still ... this seems overly cheesy and to me, sets up a film to fail.