I've come to appreciate decorative logos lately and the above logo is an excellent example. Using a circle is one the most commonly used shape for logo design. Its simple design allows for balance and innovation towards logo design. I was drawn to this logo for a number of reasons. To begin with, the colour palette for River City Gift Co. is warm and appealing. The combination of the pale blue and chocolate brown work well together to give the impression of being a store that is welcoming and open. Even if the logo was provided in only black and white, its shape and arrangement would still work to achieve the desired look. Another area of the logo design that works well is the choice of typography. The sans serif face further enhances the warmth of the design. Modern and sleek, the letters form around the circular shape and act as a seal of approval. Overall, very impressive logo design.
This was another logo design that appealed to me. Its playful design worked well to communicate the business itself. Playing off the elephant trunk, Maximum Cleaning Service uses a simplistic animal design to further their message. In some ways, this cheeky logo communicates that the company has a sense of humour, which I think is very important. Keeping the logo design to two colours, the logo can be versatile on its application. The use of type also works well to compliment the design and to further the message. Using all uppercase letters, the letters work to create further contrast. Again, the use of a sans serif face maintained the cleanliness of the logo look.
This logo is absolutely beautiful. My passion lies in typography and this logo exemplifies the beautiful look that using type can create. Although this logo is presented in black and white, it can be applied to various colour palettes, depending on the application. However, I do like the simplistic nature of the high contrast that the black and white create. The connecting figures give the logo design class and appeal. Its really quite beautiful the way the 'h' flows into the 'j.' The combination of both upper and lowercase letters gives further contrast to the logo. As the designer's name is in uppercase, the contrasting letters in lowercase add some playful nature to the design.
I've come to notice a trend in the logos that I tend to admire and it's how great design comes from the simplicity of the elements involved. In this particular case, a silhouette of a weight is used to emphasize the connotations associated with it. This logo is masculine throughout its elements including both colour and type choice. Using various tones of gray, the colour further promotes the masculine nature of the design.
I love the play on words for this logo design. The images of a hat, fork, and knife work to create a pirate flag of sorts. The pirate flag is rich in history and with using a design such as the one above, conveys lots of information in its creation and what it stands for.